RATAN TATA-INDIAN BRAND AMBASSADOR
Key words: India, Parsis, Tata Group, Tata Motors, Tata Nano, JLR M. S. KALANDAROVA, Candidate of Historical Sciences, Institute of Oriental Studies, Russian Academy of Sciences In India, it is difficult to imagine the sphere of life without the Tata brand. Millions of Indians work in Tata factories, factories and companies, young people and children study at universities and schools created by Tata, drive Tata cars, regularly use Tata goods and services, and guests of India stay in Tata hotels. Jamshedji Nasserwanji Tata (1839-1904) was one of the founders of Indian industry. He founded the company Tata & Sons (later-Tata Group), built in the XIX century in the east of India the city of Jamshedpur (Jharkhand), which the Indians call Tatanagar. Each new generation of the Tata clan contributes to the prosperity of the company. Ratan Tata, Jamshedji's great-grandson, served as president of the Tata Group conglomerate for two decades and was instrumental in shaping the modern image of India's economy. "Today we are a group with an annual revenue of $ 100 billion. Over the past 20 years, our revenues have grown 20-fold, with 58% coming from operations abroad. Our brand is ranked 45th in the world and 1st in India. Our products and businesses are represented in 45 countries. We have a reason to be proud and feel a sense of confidence when facing the challenges ahead" [1]. Ratan Tata, President of the Indian company Tata Group, addressed the employees on the day of his 75th birthday, December 28, 2012, leaving the post due to reaching the age limit for members of the Board of Directors. The company has changed its age limit rules for senior management three times. In 2002, when R. Tata turned 65, the company quickly moved him to the position of non-executive Chairman of the Board of Directors, which allowed Ratan to retain his post for another five years. Three years later, the company finally approved the age limit of 75 years. The adoption of such a law is a sign of ... Читать далее
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Moldova Online · 801 days ago 0 274
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